What is your next growth lever?
I analyze your data, funnel, and system to identify what limits your growth. Then I identify the levers with the highest impact on revenue and CAC.
I analyze your data, funnel to identify what limits your growth.Then I identify the levers with the highest impact on revenue and CAC.
I analyze your data, funnel, and system to identify what limits your growth.
Then I identify the levers with the highest impact on revenue and CAC.
Over 10 years of experience. Trusted by:
Do you recognize these signals?
The team is busy executing, but results are stagnant.
The team is busy executing, but results are stagnant.
Your funnel has drop-offs that no one can explain.
Your funnel has drop-offs that no one can explain.
Scaling leads to an immediate spike in CAC.
Scaling leads to an immediate spike in CAC.
Growth relies on intuition, not on priorities and a clear plan.
Growth relies on intuition, not on priorities and a clear plan.
Do you recognize
these signals?
The team is busy executing, but results are stagnant.
Your funnel has drop-offs that no one can explain.
Scaling leads to an immediate spike in CAC.
Growth relies on intuition, not on priorities and a clear plan.
If that’s you...
...then the problem likely isn’t a single campaign or channel.
It signals that your acquisition system is broken or disorganized.
Data chaos, lack of funnel visibility, or unclear priorities are often the silent root causes of major business problems.
Experience
My background
The Method
Meet my framework:
"The Lever Map Method"
Four stages that expose root causes and identify the levers that drive results.
Four stages that expose root causes
and identify the levers that drive results.
Step #1: Foundations
We define context, data access, and shared metrics (goals, KPIs, segments).
This eliminates assumptions and ensures a solid baseline for the audit.
Step #2: Map
I map your entire acquisition system - channels, touchpoints, and traffic flow.
This visualizes how users actually move through your funnel.
Step #3: Levers
I overlay data onto the map to identify what works, where leaks occur, and which elements impact CAC or growth the most.
This is where the key levers are revealed.
Step #4: Action Plan
Instead of a bloated report, you receive a precise 30-90 day roadmap.
It becomes a practical tool for your team to execute immediately.
The Method
Meet my framework:
"The Lever Map Method"
Four stages that expose root causes
and identify the levers that drive results.
Step #1: Foundations
We define context, data access, and shared metrics (goals, KPIs, segments).
This eliminates assumptions and ensures a solid baseline for the audit.
Step #2: Map
I map your entire acquisition system - channels, touchpoints, and traffic flow.
This visualizes how users actually move through your funnel.
Step #3: Levers
I overlay data onto the map to identify what works, where leaks occur, and which elements impact CAC or growth the most.
This is where the key levers are revealed.
Step #4: Action Plan
Instead of a bloated report, you receive a precise 30-90 day roadmap.
It becomes a practical tool for your team to execute immediately.
Case studies
Selected Projects
SaaS | B2B
$50,000 in new monthly MRR
The company struggled with low trial conversion rates - users faced friction when trying to start their trial.
I designed a new acquisition and activation funnel, removing key friction points.
The new architecture generated $50,000 in new monthly MRR - with no increase in CAC.
Data Analysis
Data Analysis
Funnel Mapping
Mapowanie lejka
Documentation
Documentation
Leadership
Leadership
SaaS | B2B
$50,000 in new monthly MRR
The company struggled with low trial conversion rates - users faced friction when trying to start their trial.
I designed a new acquisition and activation funnel, removing key friction points.
The new architecture generated $50,000 in new monthly MRR - with no increase in CAC.
Data Analysis
Funnel Mapping
Documentation
Leadership
Subscription | B2C
50% lower CAC in 2 months
A B2C subscription company had been struggling with rising CAC for months.
I audited the system and diagnosed the issues: inefficient budget allocation, funnel errors, and inconsistent data. The action plan was implemented in stages - CAC dropped by over 50% in just 2 months.
Alongside the marketing team, we streamlined analytics, processes, and reporting.
Data Analysis
Data Analysis
Action Plan
Action Plan
Budget Mgmt
Budget Mgmt
Leadership
Leadership
Subscription | B2C
50% lower CAC in 2 months
A B2C subscription company had been struggling with rising CAC for months.
I audited the system and diagnosed the issues: inefficient budget allocation, funnel errors, and inconsistent data. The action plan was implemented in stages - CAC dropped by over 50% in just 2 months.
Alongside the marketing team, we streamlined analytics, processes, and reporting.
Data Analysis
Action Plan
Budget Mgmt
Leadership
"One of the most modern, innovative marketers I've ever worked with..."
Karin Pindle
Director of Marketing Ops., Appfire
"One of the most modern, innovative marketers I've ever worked with..."
Karin Pindle
Director of Marketing Ops., Appfire
"Working with Kasper is both enjoyable and intense. He is like a cyborg—when you’re practically in the ER from exhaustion, he calls and says: 'Hey, we’re just warming up.' I wholeheartedly recommend Kasper for any project."
Maciej Kautz
Public Speaker, Event Host
"Kasper is an exceptionally knowledgeable and creative marketing professional with an open mind, an out-of-the-box approach to problem-solving, and a strong drive to innovate through experimentation."
Olgierd Borówka
VP Marketing, Appfire
"He delivered new ideas and suggested how to improve existing elements in digital marketing. Kasper is independent and ambitious. You can rely on him and entrust him with more complex tasks each day."
Piotr Cymcyk
Board Member, ZMID
"He proved himself to be an open-minded, inquiring and enthusiastic person. Kasper was able to think outside the box and often proposed an alternative solution to a problem."
Agata Krawczyk
Strategy Director, DDB Warszawa
"Kasper is one of the most modern, innovative marketers I've ever worked with. He's very forward-thinking and will share his ideas to help the greater good, not just himself. He has expertise in various areas of digital marketing."
Karin Pindle
Director of Marketing Ops., Appfire
"Working with Kasper is both enjoyable and intense. He is like a cyborg—when you’re practically in the ER from exhaustion, he calls and says: 'Hey, we’re just warming up.' I wholeheartedly recommend Kasper for any project."
Maciej Kautz
Public Speaker, Event Host
"Kasper is an exceptionally knowledgeable and creative marketing professional with an open mind, an out-of-the-box approach to problem-solving, and a strong drive to innovate through experimentation."
Olgierd Borówka
VP Marketing, Appfire
"He delivered new ideas and suggested how to improve existing elements in digital marketing. Kasper is independent and ambitious. You can rely on him and entrust him with more complex tasks each day."
Piotr Cymcyk
Board Member, ZMID
"He proved himself to be an open-minded, inquiring and enthusiastic person. Kasper was able to think outside the box and often proposed an alternative solution to a problem."
Agata Krawczyk
Strategy Director, DDB Warszawa
"Kasper is one of the most modern, innovative marketers I've ever worked with. He's very forward-thinking and will share his ideas to help the greater good, not just himself. He has expertise in various areas of digital marketing."
Karin Pindle
Director of Marketing Ops., Appfire
"One of the most modern, innovative marketers I've ever worked with..."
Karin Pindle
Director of Marketing Ops., Appfire
"Working with Kasper is both enjoyable and intense. He is like a cyborg—when you’re practically in the ER from exhaustion, he calls and says: 'Hey, we’re just warming up.' I wholeheartedly recommend Kasper for any project."
Maciej Kautz
Public Speaker, Event Host
"Kasper is an exceptionally knowledgeable and creative marketing professional with an open mind, an out-of-the-box approach to problem-solving, and a strong drive to innovate through experimentation."
Olgierd Borówka
VP Marketing, Appfire
"He delivered new ideas and suggested how to improve existing elements in digital marketing. Kasper is independent and ambitious. You can rely on him and entrust him with more complex tasks each day."
Piotr Cymcyk
Board Member, ZMID
"He proved himself to be an open-minded, inquiring and enthusiastic person. Kasper was able to think outside the box and often proposed an alternative solution to a problem."
Agata Krawczyk
Strategy Director, DDB Warszawa
"Kasper is one of the most modern, innovative marketers I've ever worked with. He's very forward-thinking and will share his ideas to help the greater good, not just himself. He has expertise in various areas of digital marketing."
Karin Pindle
Director of Marketing Ops., Appfire
"Working with Kasper is both enjoyable and intense. He is like a cyborg—when you’re practically in the ER from exhaustion, he calls and says: 'Hey, we’re just warming up.' I wholeheartedly recommend Kasper for any project."
Maciej Kautz
Public Speaker, Event Host
"Kasper is an exceptionally knowledgeable and creative marketing professional with an open mind, an out-of-the-box approach to problem-solving, and a strong drive to innovate through experimentation."
Olgierd Borówka
VP Marketing, Appfire
"He delivered new ideas and suggested how to improve existing elements in digital marketing. Kasper is independent and ambitious. You can rely on him and entrust him with more complex tasks each day."
Piotr Cymcyk
Board Member, ZMID
"He proved himself to be an open-minded, inquiring and enthusiastic person. Kasper was able to think outside the box and often proposed an alternative solution to a problem."
Agata Krawczyk
Strategy Director, DDB Warszawa
"Kasper is one of the most modern, innovative marketers I've ever worked with. He's very forward-thinking and will share his ideas to help the greater good, not just himself. He has expertise in various areas of digital marketing."
Karin Pindle
Director of Marketing Ops., Appfire
services
Choose the roadmap tailored to your specific challenge
Turnaround time: 5–10 business days.
Growth
Clarity
Roadmap
$87/mo
For stalled growth
Includes:
Funnel analysis
Bottlenecks
Missed growth levers
Traffic quality check
30-90 day plan
For rising CAC
CAC
Performance Roadmap
$87/mo
Includes:
Funnel analysis
Budget allocation
Messaging analysis
Data integrity check
CAC reduction plan
Growth
Clarity
Roadmap
$87/mo
For stalled growth
Includes:
Funnel analysis
Bottlenecks
Missed growth levers
Traffic quality check
30-90 day plan
For rising CAC
CAC
Performance Roadmap
$87/mo
Includes:
Funnel analysis
Budget allocation
Messaging analysis
Data integrity check
CAC reduction plan
Over 10 years of experience. Trusted by:
services
Choose the roadmap tailored to your specific challenge
Turnaround time: 5–10 business days.
Growth
Clarity
Roadmap
$87/mo
For stalled growth
Includes:
Funnel analysis
Bottlenecks
Missed growth levers
Traffic quality check
30-90 day plan
For rising CAC
CAC
Performance Roadmap
$87/mo
Includes:
Funnel analysis
Budget allocation
Messaging analysis
Data integrity check
CAC reduction plan
Over 10 years of experience. Trusted by:
Contact
Stay in the loop
1.2K followers
Get insights on how to build a competitive edge and scale your company.
1.2K followers
Get insights on how to build a competitive edge and scale your company.
COMING SOON
Newsletter
Head of Growth insights for executives who want to scale faster.
COMING SOON
Newsletter
Head of Growth insights for executives who want to scale faster.
Contact
Stay in the loop
1.2K followers
Get insights on how to build a competitive edge and scale your company.
COMING SOON
Newsletter
Head of Growth insights for executives who want to scale faster.
